Three completely irrelevant things this picture tells you about me:

1. I commit to a family selfie, no matter what.

2. I buy merch and wear it immediately, which apparently is deeply uncool.

3. I don’t have a headshot I like.

And here’s what you actually need to know:

I’m an advertising creative with 20 years’ experience in London agencies. Over that time, I’ve done it all and learnt that, whatever you’re selling and wherever you’re showing up, you need to have a page-turning story to tell if you expect people to care.

I get excited about ideas that can live in any channel because at their heart is an enticing narrative and a cultural or human truth. I get seriously animated if those ideas make a difference, even if that difference is as simple as showing the audience that a brand genuinely gets them.

As a creative leader I want my team to feel empowered and supported to do their best work, challenging them where it matters not just for the sake of it. As a client partner, I like to take stakeholders on the journey, earning trust and building honest relationships that lead to braver, more effective campaigns.

If you want to read the all-on-one-page version of this with a list of all the places I’ve been, download my CV here. Or give me a call or an email for a good old-fashioned chat.