Championing diverse and unbiased opinion
The ‘Many Voices, One Story’ campaign, brought to life through the ‘Final Say’ movement, perfectly expressed The Independent’s commitment to balanced, non-partisan journalism.
Many Voices, One Story.
We recruited ‘Final Say’ supporters from around the country to share their opinions; some well known and others yet to be given a platform. We invited influencers and followers to do the same, sparking debate across owned and earned channels before the march.
At the ‘Final Say’ march our teams for The Independent were out in force. Ten branded cycle rickshaws lined the route providing ‘Many Voices, One Story’ placards for marchers and an exclusive offer for The Independent Premium subscription.
Alongside the march activation, we produced lead-gen comms including press ads, display and two station activations on the day of the march, at London Waterloo and London Paddington. The messaging spoke to The Independent’s commitment to reporting the many voices into a coherent and balanced story.
