How to bank a
future Unicorn
HSBC Innovation Banking were struggling to differentiate themselves as a specialist in innovation startups. They needed to better reflect the founder’s reality and mindset.
Extraordinary in Motion
HSBC Innovation Banking works with extraordinary businesses run by extraordinary people. Extraordinary in every way that couldn’t be represented by the generic red brand ‘business’ imagery.
We captured the energy, determination and drive of startup and scale-up innovation businesses. The 24/7 existence, the hustle and grind, and dizzying momentum of those first stages.
These images reinvigorated brand communications, alongside copy that combined sharp insight with niche innovation terms talking specifically to different sectors and stages.
