Putting guts at the heart of everyday health
By making the link between physical fitness and gut health, the Feel Gut Great platform grew Bio-Kult into a category leading wellbeing brand.
Feel Gut Great
Bio-Kult is a probiotic supplement brand that had ambitions to grow the gut health category, take it from niche to mainstream. The Feel Gut Great brand platform reframed the category’s problem/solution angle (people only think about their gut when there’s an issue) and instead positioned gut health not as something you wait to fix but as something you work on as part of your whole body health.
The ‘Gut Club’ TVC borrowed from the world of fitness and wellness. We train and treat our bodies to feel good. Why not our gut? By turning gut health into a daily habit, Bio-Kult became more than a supplement. It became part of how people take care of themselves.
